Both Stòffa and 11.11 are striving toward zero waste, so rather than creating something new to work with, now felt like a good time to engage materials already in existence, and in doing so highlight the true value of fabric down to the last bit.

Saman Amel and Stòffa are built on common values and principles...

Stòffa was founded with a commitment to conscientious, responsible production.

Consumers today keep clothing items about half as long as they did 15 years ago, and nearly 60% of all clothing ends up in incinerators or landfills within a year of its production.*

In 2010, the global apparel industry produced more than 150 billion garments.*